The Content Marketing Institute and MarketingProfs recently published their annual state of the industry report. In it, they found that 91% of B2B marketers use content marketing. While many B2B marketers believe that content marketing is one of the most effective forms of creating brand awareness, and driving sales, many still struggle to accomplish their goals.
The challenges of content marketing?
Here are the top 3 faced by B2B marketers:
- 64% struggle to produce enough content
- 52% struggle to produce engaging content
- 45% struggle to produce a variety of content.
When it comes to content marketing, having enough of the right stuff is difficult for most marketers.
70% of consumers prefer to learn about brands through content, rather than through traditional advertising. So how do you produce enough of the right content for your audience to make your content marketing effective? Here are a few tips to help:
Answer more questions
You talk to your customers day in and day out. Chances are, you address the same concerns, struggles, and daily challenges over and over again. Use your content to address your customer worries when you can’t be there to answer them in person.
Creating content around customer challenges is a powerful way to strengthen your value proposition. Providing a valuable response to how your business can solve real problems for real people in accessible bits of content is perhaps the best selling proposition you can make. You don’t look sales-y. Instead, your business looks helpful, and like one people will actually want to work with.
Dedicate one person to social media marketing
Social media marketing is time consuming. In order to be successful at it, you need someone that can constantly be online and engaged with what your customers are saying.
Dedicate one or two people in-house to answer your social media marketing. This helps organize your content marketing, streamlines it, and keeps it on track. By limiting the number of people you have as social media managers, you make it easier to manage as a company. For small businesses with limited resources, this can be a tremendous help.
Outsource the most difficult content marketing tasks
Let’s face it. Finding the time to actually sit down and write the content you need is the hardest part. You want to be engaging, but with constant distractions and a to-do list a mile long, that’s just not possible.
In today’s increasingly digital world, the good news is, there are plenty of people out there to help you with your content marketing needs. Save yourself a headache and team up with a skilled content marketer that can produce the amount and quality of content you need to reach your consumers.
Content marketing doesn’t have to be overwhelming. Organize your efforts, get the right people on board, and you too can put the “king” of marketing to better use in your company.