College football season kicked off a few weeks ago. Although my University of Arizona wildcats had their standard win over NAU in the season opener, I can’t help but revel in the fact that we now have a W on our board.
(Oh, and that we’re not Texas A&M (where my brother-in-law currently attends) who lost after a Pac-12 team came back by 34 points in the third quarter!)
The start of football season always gets me thinking about college. Maybe it’s because I worked for Arizona Athletics throughout my college career and seeing those red and blue fireworks at kickoff brings me instantly back.
But I don’t just transport back in time to the field or press box where I worked. I get jolted back to the overall college experience.
Did you live in a dorm while you were in college?
Dorms were the ultimate college experience, weren’t they? They were there for freshmen and sophomores who were recently released from their parent’s homes and into the big wide open world.
This type of freedom was fun but it wasn’t always easy – especially for people like my roommates who were completely new to Tucson.
Many of my high school friends stuck around for college but for these newbies to town, they were forced to start fresh when it came to making friends. One way we did it? We opened our dorm room door.
How Far Open is Your Business Door?
There’s a direct correlation between having your dorm room door open in hopes of attracting new friendships, and having your business door open in hopes of attracting new customers.
Yet when it comes to the online world, many businesses have their doors closed.
I admit. I was guilty of this prior to the redesign and renaming of our marketing agency. When I was the one-and-only working at Savvy Copywriters (then, The Savvy Copywriter), I wanted to weed out low quality leads because I was the only one who was able to respond to requests – and I’d be damned if I had to waste my time with someone who wasn’t serious about working with me and paying my prices (or so I thought). On my contact page, I’d add a few extra hoops into the mix just to test the person on the other side of the screen a bit and see if they were a good fit.
On the surface, the approach made sense. But in practice, it closed more doors than it opened.
This testing and push back was standard practice a few years ago, but today I want to challenge you to open yourself and your business back up again.
Yes, it’s important you have boundaries in your business. No, you won’t be the right fit for everyone. But by opening your business door (like your dorm room door), you’ll attract more people to your company who might be able to help in other ways (referrals, sharing your content, the list goes on and on…).
That type of help doesn’t always translate into immediate cold hard cash from the person who walked through your door – and that’s okay. In fact, it’s more than okay. Because getting people to recognize your brand, see you stand up and stand out in your market, and respect your voice is far more valuable than just getting another buyer…
…you’re getting a brand advocate to share your business voice with others. And eventually, that share will turn into more buyers, better search engine rankings, and a bigger presence overall in your field.
Is your door open?