If you’ve never baked something from scratch, you really oughta try it. My toddler has an obsession with kitchens. His favorite “power tools” are the KitchenAid mixer, crock pot, and blender. Since discovering his love affair with cooking (and eating, like his mama), I’ve found myself baking up a storm to keep him entertained (and keep my pregnant belly fed).
Some recipes have succeeded. Others have crumbled (literally).
And it got me thinking – I’ve seen the exact same recipe success/failure rate pan out in business too.
Starting From Scratch With Your Web Presence
About a month ago, we transitioned to a new business name for our marketing agency – Savvy Copywriters.
In doing so, we transitioned our web presence. We were starting from scratch, if you will. We had to stir up a new logo. We had to buy a new domain and create brand new email addresses. We had to change our social media profiles to reflect the new name. The list goes on and on.
Phew! There’s a lot to it and truth be told, the transition is still in progress (mostly because I haven’t gone through everything with a fine tooth comb once again).
But this is the kind of thing we help clients with every day – building a new web presence from the ground up. This can take the shape of creating a new website, or something a little smaller (yet still complex), like a new sales page. It can look like creating a new social media profile, or finally getting a blog started for SEO or otherwise.
The point is, we do this daily. And yet, when we did it for ourselves, the task was (and still is) daunting. It’s overwhelming. It’s scary.
Putting In the Difficult Work
This is difficult, of course, because it means you have to create something spectacular. To be noticed, you have to do something noteworthy.
That last part is important. But notice I didn’t say you had to do something new.
If you want to be discovered (and you do want to be discovered) you have to do something remarkable but you don’t have to reinvent the wheel. You have to be unique when it’s so much easier to copy what others with success are doing.
That’s the hard part about starting from scratch. There are no guides you can read. There are no competitors you can copy. There’s just you.
But that’s okay, because you are enough. You bring something new to the table and that uniqueness? Sprinkle more of that in there and people will take notice.