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Handling the Ever Changing Google and Facebook Algorithms Without Stress

Do you feel like attracting new leads to your business is easy? Do you think it’s simple to continue showing up in search engine results and newsfeeds? Don’t worry. No one actually says yes to those questions. That’s because marketing to the digital world is hard work. As soon as you think you have one strategy […]

Sick of Buyer Personas? Me Too.

“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]

An Encouraging Look Ahead at 2018

Here we are in a New Year. Feels refreshing, doesn’t it? There’s promise ahead. There’s a sense of reinvigoration as goals get set and resolutions are made. Part of that goal setting starts by looking in the rearview mirror. I finished 2017 on maternity leave. On October 24, we welcomed our second son into our […]