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Copywriting Audit: Alpha Coffee

I was in Salt Lake City this past week meeting with a client. I flew in on a Sunday and set up a meeting with a fellow business owner who also happens to be a mom (she has a fascinating business planning outdoor retreats for women of color). As we were chatting about where to […]

Copywriting Audit: Bottle Breacher

I’m incredibly excited about this week’s copywriting audit. Not only does this business have a fantastic story behind it (more on that in a bit) but it’s also local to me. They’re based here in Tucson, Arizona. Presenting: Bottle Breacher. You might know this name from the ABC show Shark Tank. Or, you might have […]

Copywriting Audit: Inn at Civano

Last week marked my very first copywriting audit in this series and it was met with an overwhelmingly positive response. So, naturally, I’m back this week with another one. This time around, I’m highlighting a local business – Inn at Civano. Inn at Civano is a bed and breakfast located about 12 miles from my tiny […]